Imaginova Corp., a leading science and technology digital media and commerce company, today announced that Earth911.com, the nation’s premier Web portal focused on local recycling, has joined the Imaginova Network as an advertising and content partner. Imaginova will represent the ad inventory on Earth911.com as well as on its local recycling search engine application that launched on LiveScience.com.

Earth911.com offers an array of user-friendly tools and resources that make it easy for people to recycle. Its local recycling search engine allows people to find neighboring centers to dispose more than 250 different items, including appliances, electronics and raw materials. It also provides information on local recycling programs and events.

“We’re excited to align with a reputable network. Partnering with the Imaginova Network allows us to extend the reach of our local recycling search engine to an even larger environmentally-conscious audience,” says Jonathan Smith, President of Earth911.com. “Imaginova understands the needs of online publishers within the science and technology fields.”

“Reaching the influencers that make up Imaginova’s passionate, intellectually curious audience provides an extraordinary opportunity for national brand advertisers as well as our content partners,” says Tom Koletas, Imaginova’s Vice President and Managing Director, Advertising Sales. “Earth911.com is a natural fit for our expanding network and we look forward to engaging environmentally-conscious consumers even further with the local recycling search engine application.”

The Imaginova Network is comprised of owned sites such as LiveScience.com, Space.com, Newsarama.com and Aviation.com, as well as affiliate sites, including ScientificBlogging.com and Bartleby.com. The network delivers award-winning original content to more than 10 million monthly unique visitors and reaches millions more through syndication partnerships with leading portals such as Yahoo!, MSNBC, Fox News and AOL.

About Earth911.com

Earth911.com delivers actionable local information on recycling and product stewardship that empowers consumers to act locally, live responsibly and contribute to sustainability.

Both the Earth911.com site and 1-800-CLEANUP toll-free hotline are provided at no cost to the user or taxpayer. Earth911.com centralizes information and resources into a single user-friendly, neutral and non-governmental network.

About Imaginova

Imaginova is a leading digital media and commerce company and the preeminent online destination for the Intellectually Curious. The Imaginova Network of media properties, including LiveScience.com, Space.com, Aviation.com, Newsarama.com and Space News (SpaceNews.com), delivers engaging and entertaining editorial and multimedia content to a robust community of curious and well-informed users. Imaginova’s original content is syndicated to major online portals and licensed by educational publishers and institutions. Imaginova is also the premier source of innovative consumer and educational products available at OrionTelescopes.com, LiveScienceStore.com, and StarryNightStore.com. Founded in 1999, Imaginova Corp. is privately held and based in New York City, with offices and news bureaus in Virginia, California, Toronto and Paris. For more information, please visit www.Imaginova.com.

For more information, please contact:
Trey Granger
480-337-3326
tgranger@earth911.com

Emily Zyborowicz
212-703-5873
ezyborowicz@imaginova.com