Scottsdale, AZ—Valvoline, a division of Ashland Inc., has reinforced its concern for the proper disposal of used motor oil with a program licensing partnership with Earth911.com, which will brand Valvoline motor oil products with the Earth911.com website and 1-800-CleanUp hotline to find recycling locations throughout the U.S. and Canada.

According to the U.S. EPA, over 40 percent of U.S. oil pollution comes from the improper disposal of used motor oil by “do-it-yourself” (DIY) auto mechanics. One gallon of improperly disposed motor oil can contaminate one million gallons of freshwater.

The partnership will focus on encouraging DIYers to reduce the amount of used motor oil not being recycled, with a call-to-action on thousands of Valvoline products.

DIYers throughout the country can find their closest used motor oil recycling opportunity through Earth911.com’s location-based search database of over 85,000 recycling centers and programs. The database will also provide information on recycling the Valvoline containers. The same information is available using the bilengual 1-800-CleanUp hotline.

“Used motor oil disposal is a key environmental issue, and Valvoline is at the forefront educating DIYers how to be responsible,” said Earth911.com President Jonathan Smith. “Earth911.com’s nationwide database provides simple solutions to this problem, and the support of companies like Valvoline help provide this service at no charge to consumers.”

Used motor oil can be reused or recycled through reconditioning, reprocessing, or re-refining. Two gallons of used motor oil can generate enough electricity to power the average home for one day, blow-dry a person’s hair at least 216 times, or watch television for 180 hours.

“Our support of Earth911.com is a small but important step as we all work to protect our water supply and encourage the recycling of motor oil,” said Rob Stravitz, Vice President of Global Brands for the Valvoline division of Ashland Inc.

About Earth911.com

Earth911.com delivers actionable local information on recycling and product stewardship that empowers consumers to act locally, live responsibly and contribute to sustainability.

Both the Earth911.com site and 1-800-CLEANUP toll-free hotline are provided at no cost to the user or taxpayer. Earth911.com centralizes information and resources into a single user-friendly, neutral and non-governmental network.

About Valvoline

Valvoline is a business of Ashland Inc. (NYSE: ASH), a diversified, global chemical company committed to the tenets of the Responsible Care* program, a global initiative advancing the safe and secure management of products and operations. Valvoline has been serving American motorists longer than any other motor oil marketer and is a leading innovator and supplier of quality, high-performing automotive and industrial products in more than 100 countries. Best known for its lubricants, Valvoline also markets Eagle One® appearance products, Car Brite® car restoration products, Zerex® antifreeze, SynPower® performance products, Pyroil® automotive chemicals and MaxLife® products created for higher-mileage engines. Valvoline also has a stake in the quick-lube market with its Valvoline Instant Oil Change® unit.

*Responsible Care and the Responsible Care logo are registered service marks of the American Chemistry Council in the United States, and of different entities in other countries.

For more information, please contact:

Trey Granger
Earth911.com
tgranger@earth911.org
480-337-3326

Barry Bronson
Ashland Inc.
barry_bronson@ashland.com
859-357-7393