New York City Joins ReMix Campaign
New York Mayor Michael Bloomberg has joined with the ReMix: Recycling Magazines is Excellent campaign to increase residential recycling of magazines and catalogs in the city.
The promotion will be kicked-off next week with $3 million in media placements ranging from national magazines like TIME and Sports Illustrated to public transportation banners to cable and television spots.
ReMix has found that although 95 percent of unsold publications are recycled, participation is only 17 percent for those that are sold. ReMix currently has pilot programs in Boston, Prince George’s County, Maryland, Milwaukee and Portland, Oregon.
To find out how to recycle magazines in your area, use the Earth 911 recycling locator. For more information on the benefits of recycling magazines, visit Earth 911’s Paper Recycling page.
Blog » Blog Archive » New York City Joins ReMix Campaign
posted on January 31st, 2008 at 3:47 pm
[...] Thought Criminal | Thoughtcrime does not entail death.. thoughtcrime IS death! wrote an interesting post today on New York City Joins ReMix CampaignHere’s a quick excerptNew York Mayor Michael Bloomberg has joined with the ReMix: Recycling Magazines is Excellent campaign to increase residential recycling of magazines [...]
Marc Gunther » A Big Night for Coke
posted on February 18th, 2008 at 9:02 pm
[...] Management. She’s been involved with the magazine industry’s stepped-up recycling plans, called ReMix, along with Time Inc.’s David Refkin, who chairs the NRC [...]