World-wire released this press release profiling the success of Leonardo DiCaprio’s new documentary The 11th Hour on the state of the natural environment. The movie debuted on four screens in Los Angeles and New York last weekend, and it was the top performer of the weekend based on per-screen average.

“‘Each theater which took a chance on running this provocative film took in more revenue than its competitors did running Superbad, the box office leader which took in $11,211 per screen,’ said Scene4 Magazine film critic Arthur Kanegis. ‘And it’s a documentary! It even beat out the opening debut of Michael Moore’s Sicko, which did amazingly well when it opened with a weekend take of $10,200 per screen.’”

Keep in mind, these averaged numbers are based on only four theaters in the two most populated cities in the United States. In other words, both demand for a seat to see the movie and location were in favor of The 11th Hour.

The 11th Hour will expand its reach to 19 other North American cities this weekend, with a potential increase to 250 in the coming weeks.

For those who have seen the film and are visiting Earth 911 to see how they can make a difference, welcome and be sure to check out the Earth 911 recycling database at the top of this page for recycling locations and programs in your area.