Latest Figures Show Growing Success for Recycle Now Week
by Earth 911 on August 23rd, 2007
Letsrecycle.com profiles the continued success of Britain’s Recycle Now Week, held from June 2-8 by Britain’s Waste & Resources Action Programme (WRAP), and continuing with the development of 170 regional events and partnerships with local authorities on recycling.
In the June 2-8 period of the Recycle Now Week campaign, the Recycle Now Week website received 57,000 hits. The campaign featured British celebrity spokesperson Denise Van Outen, and an advertising campaign encouraging London residents to recycle.
“WRAP claims that 60 million opportunities were created for people to see the campaign and its ‘transform something today’ message.”
While Earth 911 believes that every week should be “Recycle Now Week,” it is great to see entire countries getting behind such an important endeavor.
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