DiCaprio, Discovery building “Eco-Town”
by Earth 911 on July 16th, 2007
Check out this Reuters story about Leonardo DiCaprio’s newest environmental effort: a Discovery Channel series where he’ll rebuild the town of Greensburg (purely a coincidence), Kansas in the eco-living mold. The show will serve as the centerpiece of Discovery’s new Planet Green channel, but the more interesting tidbit is Discovery’s plans for future investment in the environment.
“Discovery Communications president and CEO David Zaslav added that he intends to put more money into producing higher-quality programming for all Discovery networks. In particular, he said, more money and effort will be devoted to the Science Channel, which he said could become a top 10 cable network as well as a successful channel globally.”
Planet Green is just one of many new media outlets devoted to reporting on the environment. For more information on green media, visit our Green Sites page.
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