Hearst Magazines

Hearst Magazines has launched a consumer Web site dedicated to earth-friendly living called The Daily Green. The Daily Green is a one-stop Web destination where the fast-growing community of green consumers can find each other and everything they need to know to embrace a more energy-conscious, natural foods-oriented and environment-friendly lifestyle.

Launched on April 22, 2007, The Daily Green features daily eco-tips; the day’s key national and international environmental news; advice on how to enjoy a more sustainable life with smart energy and product choices; delicious recipes for meals and school lunches that are more hormone- and pesticide-free, compassionately raised and “as local-as-available”; and ideas for creating a more toxin-free home.

With The Daily Green, Hearst is the first major magazine company to launch an online resource for consumers dedicated entirely to green living. This news followed Hearst’s announcement that it will begin promoting the “Please Recycle” logo in the July 2007 issues of its magazines.

Partnership with Earth911.com

The Daily Green incorporates Earth911.com’s recycling search engine so readers can find the nearest location to recycle their Hearst Magazine. Hearst currently publishes 16 magazines, including Cosmopolitan, Esquire, Good Housekeeping, O the Oprah Magazine, Popular Mechanics, RedBook, Seventeen and Town & Country.